The utilization of collateral allows attendees or guests the opportunity to take a snippet of information with them to remind them about Louisville and inspire them to visit or plan a conference/event in Bourbon City. While our target markets might need slight variations, many pieces of LT’s core collateral materials can be used across diverse clientele (e.g., convention attendees vs. leisure travelers). But please remember collateral is NOT always needed at every event or show you attend. Sometimes, your presence is enough! And a digital version of the collateral piece can be an easy reason to follow up.
Below, you will find some of Louisville Tourism’s most used and updated collateral pieces. Click the name to preview the latest versions.
Publications
- 2024 Official Visitor Guide
- Planners Resource Guide
- Group Tour Guide
- Urban Bourbon Experience Guide – Coming in 2025
Profile Sheets
Brochures & Rack Cards
- General Louisville (Formerly Known as the Lure Brochure)
- Footsteps of Greatness (Ali Rack Card)
- LGBTQ+ Louisville
- Black Travel – Coming Soon
Resources
Miscellaneous
*Need to order bulk quantities of specific brochures? They can be ordered via the Vivid Impact Storefront. Administrators and Coordinators should have login information. If not, please contact Jimi for instructions on how to log in.