While we tend to lead with our bourbon brand pillar, we can incorporate our uniqueness into your event or booth design through giveaways, activations and subtle visuals/props. Authentic Louisville captures things like local artists and makers in addition to using some of the iconic assets like the Louisville Slugger Museum & Factory, the Belle of Louisville, the Muhammad Ali Center and bluegrass music, among other things.
Vibes
- Similar to other vibes, but lean into the chosen assets.
- Remember, disco balls could be incorporated through the lens of upscale or vintage/speakeasy disco, not 70s disco.
- Work closely with your Marketing Manager to help interpret this pillar.
Activations
- Clayton & Crume Leather Good Stamping
- Maddox & Rose Custom Candle Making
- Selfie Stations
- Consider appropriate fun props – Boxing Rob, Boxing Gloves, Slugger Bat, etc.
- Live Art Activation
- Live Bluegrass Music
Giveaways
- Slugger Bat Giveaway
- Boxing Glove Giveaway
- Tasteful Disco Ball Vases or Cocktail Stirs
- LouGrass Guitar Picks