Below, we have included some ideal-world timelines for the more standard marketing requests. We realize that we do not always live in an ‘ideal world,’ so your marketing team will try to be flexible where we can in order to produce high-quality assets that accomplish set goals.
Please note that ALL new projects will need a ‘kick-off’ meeting set up between your marketing representative and department stakeholders who will be involved in the project. All other projects should be sent to marketing via email detailing requests or updates.
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EMAILS
- Evites, E-blasts, Newsletters, Follow-ups
- Ideal timeline: 2-3 weeks from initial written notice
- This timeline includes initial layouts, revisions & development.
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ONE-SHEETERS & SMALL COLLATERAL
- Updates Only
- Ideal timeline: 1 week
- Save-the-dates, recipe cards, profile sheets
- New Content, One-Sided
- Ideal timeline: 2 weeks
- Save-the-dates, recipe cards, profile sheets
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REPRINTS
- Reprint Update
- Ideal timeline: up to 5 business days
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LARGE COLLATERAL PIECES
- Two-Sides or More
- Ideal timeline: 4-5 weeks minimum
- Consultation required
- Includes mailers
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VIDEOS
- Video Creation
- Ideal timeline: 4-6 weeks minimum
- Consultation required
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WEBSITE UPDATES
- Minor Updates
- Ideal timeline: 1 week
- Copy, photo swap (1 page)
- Major Updates
- Ideal timeline: 3 weeks
- Structure, copy, photos (multiple pages)
- This includes new pages
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POSTERS, BANNERS, DISPLAYS
- Poster, Banner & Display Creation
- Ideal timeline: up to 3-5 weeks
- Full booth design - requires consultation and must be agreed upon
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PRESENTATIONS
- PowerPoint Presentations
- Ideal timeline: 1 week for updates
- 2 weeks for a new presentation
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SOCIAL MEDIA
- Social Media Marketing
- Ideal timeline: 2-3 weeks
- Consultation required
- Must have a leisure focus
- Basic requests (post, repost, share): 1-2 weeks
- Campaigns, giveaways, etc: 6-8 weeks
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EVENT COLLATERAL
- Event Collateral Creation
- Ideal timeline: 3-4 weeks before the event date
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DIGITAL ADS
- Digital Advertising
- Ideal timeline: 2-3 weeks before the event date
- Static only
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PRINT ADS
- Minor Updates
- Ideal timeline: 1-2 weeks
- New Content
- Ideal timeline: 2-3 weeks
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ACTIVATIONS
- Bourbon, Culinary, Education
- Ideal timeline: 8-12 weeks