While everyone loves a good holiday event and theme, staying true to the established brand aesthetic and color palette is essential regardless of traditional holiday schemes.
Below is a list of special holidays celebrated in Louisville that You might consider activating your events around.
January/New Year – Seelbach Cocktail or Bourbon & Bubbles Cocktail
February/Valentine’s Day – You can’t spell Louisville without Love, Bourbon & Chocolate pairings.
Mint Julep Month – April
Old Fashioned Fortnight – June 1 – 14
National Bourbon Day – June 14
Bourbon Heritage Month – During September, stick to our brand pillars of bourbon and culinary and add a unique touch of Bluegrass. Bourbon tastings, cocktail or cooking demos, heavy on Kentucky cuisine, Bluegrass band, and cozy fall vibes. A Toast to Bourbon Heritage Month is a fun theme paired with a s’mores station.
Fall/Thanksgiving – Hot Browns
Repeal Day – December 5
Christmas – Think “Classy Equestrian Holiday” for Christmas-themed events. Lean into our browns, golds, navy and complimenting deep greens. These colors focus on our bourbon brand pillar while nodding to our equestrian culture. Simple, refined, inviting and just the right amount of holiday charm.