Bourbon is engrained in Louisville’s story and an essential piece of our brand. As a leading pillar, it provides a great concept for any event, booth, or activation. Use these Bourbon-centric ideas to complement the overall look and feel for your next activation, featured cocktail, or giveaway.
Vibes
- Hardwood Floors
- Oriental Rugs
- Leather Couches/Chairs and/or Pillows (Tan/Black)
- Velvet Couches/Chairs and/or Pillows (Dark colors)
- Moody but Inviting – Navy, Hunter Green, Burgundy, Brown, Tan
- Brass/Gold Accents (Silver place service wear is an exception)
- Bourbon Barrels
- Exposed Brick
- Boxwood Wall
- Bourbon City Lounge
- Think High-end Cocktail Bar, not Saloon
- Bourbon City, not Bourbon Street
Activations
- Bourbon Tastings
- Old Fashioned Bar
- Build your own (a hands-on experience)
- Choose your own
- Cocktail Finishing Station
- Cocktail Demos or Classes
- Bourbon & Food Pairings
- Chocolates, Cheeses, etc.
- Bourbon vs. Rye Tasting
- Bourbon Coaster Stamping
- Bourbon Spa (Bourbon Sugar Scrubs, Candles, etc.)
- Mini Bottle Dipping
- Spike Your Coffee Bar (Bourbon Crème)
- Ice Stamping
Cocktails
- Old Fashioned
- Mint Julep
- Seelbach Cocktail
- Bourbon Sour
- Gold Rush
- Highball
- Slushies
- Frozen Old Fashioned
- Bourbon Slushies
- Frozen Mint Juleps
- Bourbon & Ale-8-One
- Mocktails
- Sweet Tea Julep
- NA Bourbons
- Ale-8-One
Cocktail Tips:
- Try to lean into the destination you are serving in
- Peach Old Fashioned in Georgia
- Gold Rush in Las Vegas
- Seasonality Matters! Not all cocktails need to be served year-round.
- Mint Juleps should typically be reserved for the Spring (April, Derby, etc)
- Frozen Bourbon drinks are summer favorites
- Add some spice to the Fall! Think ciders, mules, and pumpkin spice.
- Celebrate the holidays and ring in the new year by adding sparkling wine.
- When in doubt, you can never go wrong with an Old Fashioned. It is our official cocktail, and there are fun varieties to play with!
Giveaways
- Old Fashioned Kits
- Cocktail Kits
- Clayton & Crume Coaster Sets
- Bourbon Balls
- Ice Stamps + Molds
- Mini Slugger Bat Muddlers
- Branded Peelers
- Bar Towels – Cheers to You!
- Old Fashioned Lapel Pins
- Mint Julep Lapel Pins
- Glassware
- Rocks Glasses, not Pint Glasses
- Tasting Glasses, not Shot Glasses
- Night Caps
- Bourbon balls and a mini bottle of Bourbon presented together
- Mini Bottles
- Small cutting boards paired with bar tools
- Cocktail Shakers
- Cocktail Mixing Glass
- Mint Julep Cups (a high-end gift)