• About

Marketing Menu

  • THEMES
    • BOURBON
    • CULINARY
    • DERBY
    • SPECIAL HOLIDAYS
    • UNIQUE
  • APPAREL
    • APPAREL STOREFRONT
  • ASSETS
    • BOOTHS & BACKDROPS
    • COLLATERAL
    • DESTINATION VIDEOS
    • FLORALS
    • LOGOS
    • PULL-UPS
    • SIGN TEMPLATES
    • TENTS
  • RESOURCES
    • APPROVED GIFT VENDORS
    • BLOG
    • BRAND BOOK
    • GIFT & PROMO STOREFRONT
    • MARKETING TIMELINES
    • POWERPOINT TEMPLATE
    • ROLES, RESPONSIBILITIES & EXPECTATIONS
    • TRADESHOW CHECKLISTS

APPAREL

Apparel could be grouped into three categories: Business Formal, Business Casual, and Business Fun. Avoid “big brand” logos, busy patterns, and off-brand colors (ie., pink, red, lime green, neon, etc.) for a classic look. All-black is tried and true and looks great on everyone. Find inspiration photos below and clothing combinations to fit your event and audience.

Outside of when Business Fun is appropriate, please avoid tennis shoes, short sleeve button downs, and fellas, please tuck in your shirts.

BUSINESS FORMAL

Suit + Tie, Classy Dress/Skirt, Blazer + Blouse

BUSINESS CASUAL

Slacks + Polo or Button Down Shirt, Dress Pants + Sweater, Jeans + Blazer or Dressy Blouse

BUSINESS FUN

Louisville Tourism Logo Apparel, Golf Apparel, Outdoor Festival or Culinary-Themed event

Please ensure your Louisville Tourism logo apparel is approved from the Storefront.

  • THEMES
  • APPAREL
  • ASSETS
  • RESOURCES
Copyright © 2025