Louisville, KY
June 1-3, 2025 | Omni Louisville
We set out to design an authentic, hands-on activation that would truly engage PCMA attendees during the EdUcon Conference. After exploring numerous concepts, we arrived at the Bourbon City Chocolate Bar—a showcase of Louisville’s premier chocolatiers, inspired by our French heritage and reminiscent of the refined chocolate boutiques found across Europe.
The experience blended clean lines, feminine details, and sophisticated styling with a hint of indulgence. A white floral backdrop framed an oversized, gold-mirrored bar where we served our famous PCMA EdUcon Bourbon Slushies, accented by a glowing Just Add Bourbon neon sign set against roses. The result: a seamless fusion of speakeasy intrigue and French garden elegance.
A second white floral backdrop and beige velvet linens created a warm, inviting scene. Gold shelving displayed subtle nods to our brand—bourbon, equestrian elements, rickhouse photography, and additional floral accents. In front, expansive white tables showcased the star of the activation: exquisite local chocolates.
Displayed in elegant gold vessels, the confections elevated the atmosphere, drawing attendees into the booth and creating lines that stretched beyond our space. Guests curated their own custom chocolate boxes, placing their selections into gold boxes with divider inserts—an indulgent, personalized takeaway that captured the essence of Bourbon City luxury.
The featured chocolates included:
Art Eatables
- Chimeres
- Bourbon City Truffles topped with our own Fleur de Lis logo chocolate bit
- White, Milk and Dark Chocolate pieces embossed with our Fleur de Lis logo
Work the Metal
- Sea Salt Bourbon Caramels
Muth’s
- Modjeskas
- Bourbon Balls
- Milk Chocolate Horse Shoes
Derby Balls
- Mint Julep Bourbon Balls
This is a one-off experience explicitly created for this group. If you want to pursue this activation for a future show, please contact your marketing liaison to discuss the details.
